Quick recap of the journey:
- Aravind wanted to help coffee lovers brew café-like coffee at home with a newsletter. I asked if we could do it together, "I know the business and you know the brews"
- We wrote content for hardly any readers to see if the content matches our vision
- Then we spoke to ~70 relevant audience on Twitter DMs, converting 50ish of them into subscribers + took feedback
- We realised ads are the best way to grow in this micro niche and tested Reddit and Meta ads
- Reddit ads were an epic failure.
- Meta test ad gave us 31 subs at $8.13 ad spend and $0.26 CPA
- We run multiple small test ads to check what works for us; slowly building a growth machine
- We currently acquire 10-12 readers a day when we run ads
- While ads worked out, now we focus on expanding our marketing channels