Working with 25+ brands/creators made me realize you need three pillars to turn your newsletter into profitable content assets.
Content: What your readers read. The options are wide today and if you're not publishing quality, your readers won't think twice before unsubscribing.
Growth: How you get readers to sign up. No point in writing every week for 1-2 subscribers you acquire each month. What are you constantly doing to improve readership? Social media promotions, lead magnets, referral programs, ads, etc.
Monetization: Your content builds trust. Your growth strategy brings people. Now what? What is the offer your audience can't refuse?
You are off path if you're not actively working on all three.
Equilibrium drives newsletter success.